COURSE DESCRIPTION
A brief introduction about the course
A training diploma that will help you understand what public relations are and its role and importance.
How to deal with others professionally. You will also be introduced to the etiquette followed in listening and speaking with others in your career and job interviews.
The targeted groups:
Public relations employees
Employees in jobs which is related to dealing with people
Those who desire to learn etiquette and the art of elegant communications
Targets of the diploma:
Introducing the modern concepts and methods of public relations management and its applications.
Focusing on strategic planning for public relations.
Qualifying public relations mangers to be able to acquire audience communicating skills.
Introduction to the art of international protocol.
Introduction to international rules of listening, speaking and body language.
Creating a program for creating a program for official visits of VIPs.
The primary points of the diploma:
Introduction to public relations and marketing.
Public relations in modern society.
The psychology of public relations.
The duties of the public relations manger.
The terms which dictates the success of public relations plans.
Public relations with external and internal audience.
Public relations with the media.
Public relations with governmental institutions.
The art of making news and magazines.
The art of dealing with others.
The modern concept for the science of protocol.
The priorities and how to dictate them in different events.
The etiquette of introducing one’s self.
Etiquette of speaking
The rules of body language and its implantations.
Etiquette of gatherings and official meetings.
Etiquette of official feasts.
The international model of visits preparations.
Official event preparations.
Opening events ceremonies for local and international meetings.
